35% OF MICROPLASTIC POLLUTION IN THE OCEANS COMES FROM YOUR HOME JUST BY DOING YOUR LAUNDRY :(
Well, our David is Mojca, the founder of PlanetCare, a small start-up fighting microfiber pollution caused by doing our laundry. π§Ί β οΈ
And then there are some Goliaths around π³, with massive advertising budgets, overpromising effectiveness results and no users. Go figure...π
Since 2017 PlanetCare has developed its first integrated microfiber filter for washing machines, its first external, add-on filter, and its first commercial filter (for big-time users).
And because we actually do care about the environment, we also care about what happens to the fibers caught so they are not re-released back into nature. π
With the community of over 10.000 active users of our filter, we are fueling a much broader transition, too! We envision a world in which every washing machine has a pollution-stopping filter: it's been done in cars years and years ago, so this has been long overdue.
Joint efforts of all PlanetCare users have already attracted the attention of policymakers and have a direct impact on legislation changes. Policymakers are looking for solutions that work and βshow tractionβ with users before they can pass new legislation. πͺ
Now... as the story of David and Goliath goes, we could use some superpowers. π¦ΈββοΈ
We are not the Goliath with big budgets, but the David, with witt, brain and good heart ππ, remember?
And what's the
best thing? π€©
π Let's make the Earth a bit nicer place together! π
Now... as the story of David and Goliath goes, we could use some superpowers. π¦ΈββοΈ
We are not the Goliath with big budgets, but the David, with witt, brain and good heart ππ, remember?
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Let's make the Earth a bit nicer place together!