35% OF MICROPLASTIC POLLUTION IN THE OCEANS COMES FROM YOUR HOME JUST BY DOING YOUR LAUNDRY :(
Well, our David is Mojca, the founder of PlanetCare, a small start-up fighting microfiber pollution caused by doing our laundry. 🧺 ⚠️
And then there are some Goliaths around 😳, with massive advertising budgets, overpromising effectiveness results and no users. Go figure...😁
Since 2017 PlanetCare has developed its first integrated microfiber filter for washing machines, its first external, add-on filter, and its first commercial filter (for big-time users).
And because we actually do care about the environment, we also care about what happens to the fibers caught so they are not re-released back into nature. 💚
With the community of over 10.000 active users of our filter, we are fueling a much broader transition, too! We envision a world in which every washing machine has a pollution-stopping filter: it's been done in cars years and years ago, so this has been long overdue.
Joint efforts of all PlanetCare users have already attracted the attention of policymakers and have a direct impact on legislation changes. Policymakers are looking for solutions that work and ‘show traction’ with users before they can pass new legislation. 💪
Now... as the story of David and Goliath goes, we could use some superpowers. 🦸♂️
We are not the Goliath with big budgets, but the David, with witt, brain and good heart 💚😄, remember?
And what's the
best thing? 🤩
😍 Let's make the Earth a bit nicer place together! 😍
Now... as the story of David and Goliath goes, we could use some superpowers. 🦸♂️
We are not the Goliath with big budgets, but the David, with witt, brain and good heart 💚😄, remember?
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Let's make the Earth a bit nicer place together!