35% OF MICROPLASTIC POLLUTION IN THE OCEANS COMES FROM YOUR HOME JUST BY DOING YOUR LAUNDRY :(
Well, our David is Mojca, the founder of PlanetCare, a small start-up fighting microfiber pollution caused by doing our laundry. π§Ί β οΈ
And then there are some Goliaths around π³, with massive advertising budgets, overpromising effectiveness results and no users. Go figure...π
Since 2017 PlanetCare has developed its first integrated microfiber filter for washing machines, its first external, add-on filter, and its first commercial filter (for big-time users).
And because we actually do care about the environment, we also care about what happens to the fibers caught so they are not re-released back into nature. π
With the community of over 7.000 active users of our external filter, gathering their user experience and feed-back we were already able to engineer significant improvements and we continue to perfect the product. π€©
Now... as the story of David and Goliath goes, we could use some superpowers. π¦ΈββοΈ
We are not the Goliath with big budgets, but the David, with witt, brain and good heart ππ, remember?
CAN I COUNT ON YOUR SUPPORT? I KNOW I CAN. BECAUSE I KNOW A STRONG COMMUNITY CAN CHANGE THE WORLD!
In order to make the new filter not a gadget, but a mainstream product, to make a difference, to show THE PLANET that we care.
π Let's make the Earth a bit nicer place together! π
* Test performed on an Electrolux Perfectcare 600 9kg washing machine using the Synthetics program with a 2-2.5 kg load of polyester blankets, comparing the amount of microfiber released with and without the PlanetCare 2.0 filter installed. Results are based on filtering the drain water through a 50 ΞΌm filter. Results will vary depending on wash load and conditions used.
** Zero Microplastics Challenge Award
Now... as the story of David and Goliath goes, we could use some superpowers. π¦ΈββοΈ
We are not the Goliath with big budgets, but the David, with witt, brain and good heart ππ, remember?
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Let's make the Earth a bit nicer place together!